Our first launch for our online shop was the Coastal Grandkids collection. What’s it all about? What started as the coastal grandmother aesthetic - a uniform for living on the coast and dressing for comfort without compromising style inspired a new generation to revamp some old gems: pair linen pants with a cable knit sweater, and do all this while fantasizing of life by the shore. 

This trend originated with an older demographic, and soon gained traction in a younger crowd and was updated to be the coastal grand daughter aesthetic. This soon gained popularity on TikTok and other socials and eventually influenced what we at POP! call the “Coastal Grandkids Aesthetic”. A fun spin on the sophisticated style, the coastal grandkids aesthetic takes forgotten classics and timeless basics we have cultivated and gives them a new purpose. Pair your new finds with some favorites from your closet (or your dad’s!) to make this trend your own.

We hope you like our very first collection and look forward to seeing you dressed to impress around campus!


Cecelia Paparella