Our Mission

POP! (Power of the Purse) is a thrift store that provides access to affordable and curated secondhand clothing for undergraduate students.

We reduce textile waste by promoting a circular economy and collaborating with partners focused on sustainability. Since 2021, we are proud to have hosted 11 pop-ups at GW and released many drops and core collections on our website! 

You have helped divert 2,018 pounds of clothes from landfills in 2022

Every POP! product is sourced from clothing collection bins on college campuses, where students chose donating instead of trashing.

Your purchases reinforce a circular economy on college campuses, which are most susceptible to the cheap, trendy appeal of fast fashion giants. Choosing POP! instead of fast fashion is a vote against inhumane working conditions and environmental degradation.

The Reviews Are In

Prioritizes environmental well-being and fashion needs

I love that POP! prioritizes both the well-being of the environment and the fashion needs of the community by making amazing, affordable, second-hand clothing accessible to a wider audience.

Impactful young leadership

POP! brings together an inspiring and eclectic group of young leaders all seeking to make an impact through accessible and sustainable fashion!

Eliminating textile waste on college campuses

My favorite part of POP! is that it creates a circular economy on college campuses where I can donate to POP! and shop from them at the same time!

What we care about


Sustainability is at the heart of everything we do. POP! closes the loop through its offering affordable clothing sourced directly from students on college campuses. Shipping is carbon offset and your item will arrive in compostable packaging. 


Sustainable fashion is not always accessible due to proximity and price but that is exactly what we aim to change. Through our affordable price points, free shipping, and on campus pop-ups, we ensure that shopping sustainability is as easy as possible. 


We want you to feel good about what you buy, but also look fabulous. Sustainable fashion brands often force you to sacrifice style for the environment, but we do not compromise here. We bring you curated collections based on the trends as well as core collections based on your college lifestyle.