In the spring of 2021, the four co-founders conducted research under the GW Institute for Corporate Responsibility on the sustainable fashion landscape in the U.S. Through the discussion of their research, they realized they all have a passion for sustainable fashion and a drive to make a sustainable impact on campus. In April, POP! was born. The co-founders used the summer to interview students about their shopping habits and learned that there wasn’t an accessible or affordable thrift store near campus. By September, the co-founders brought that thrift store to campus at their first POP!-up at the GW Textile Museum, which attracted over 1,000 attendees. Since then, POP! has hosted nine events with the help of their intern team and campus partners during the school year, including a thrifted runway show and a philanthropy pop-up. They have also released 3 eCommerce drops and plan to launch Core Collections in 2023.
In addition to the success of the pop-ups, POP! won $26,000 in grants during its first year from entrepreneurial competitions, including the GW New Venture Competition. With this money, POP! formed a Limited Liability Corporation (LLC) in the summer of 2022 and plans to magnify their impact by reaching college students across the country.
Snapshots in Time
Our First Pop-Up
At our grand opening, the line surged around the corner as people couldn't wait to shop with POP!. This was the moment we knew there was a demand for sustainable and affordable clothes for our target segment.
On this day, we were just as surprised as the audience when we won $25K in prizes. These prizes included the Viewer's Choice Award, 2nd Place in the Social Track, Best Undergraduate Venture, and Best Financial Understanding.
Our First Drop
After receiving funding, we have decided to magnify our impact through an eCommerce platform, where we have the ability to ship to undergraduates all over the country. This photo showcases our first drop: Coastal Grandkids.